If the item is part of a product for sale, you need the Extended License. Example: A game or t-shirt for sale
If the end users need to pay to see the end product, you need an Extended License. There can be more than one end user as long as there is only one end product.
No, our Regular License is for a free end product (whether or not the item is used in the end product in an editorial way). And our Extended License is for an end product that’s sold (whether or not the item is used in the end product in an editorial way). If you want to
In simple terms, the main difference is that under the Regular License, your end product (incorporating the item you’ve licensed) is distributed for free, whereas under the Extended License your end product may be sold. Of course, if it was all that simple, we’d have a one sentence license, so please do read the licenses